According to Adweek.com, Samsung did a campaign about nurturing premature babies. The campaign, titled "Voices of Life" features an app that lets a mom record her heartbeat and other soothing sounds. "A special speaker in her baby's hospital incubator plays back audio, which Samsung's technology has muffled to better emulate the in-utero environment... The simpler tech used here increases the message's charm, even if it builds on misfortune to increase brand value. But it it's really able to help the innocents and parents in question, at scale, by becoming widely available, then more power to it."
Published May 4, 2016